Farlo Flo Products

About Farlo Flo

The Farlo Flo Suite is a growing collection of technical marketing optimised applications designed to prove user measurement.

Born from the changing landscape of performance marketing, Farlo Flo tools have been designed to compliment and augment existing data collection and measurement methods.

Recent significant shifts towards the importance of user consent, and tracking without third party cookies, Farlo Flo aims to fast track businesses and agencies towards future-proof tracking.

Consent Flo

Consent Flo is an easy-to-use Consent Management Platform (CMP) optimised for Google Consent Mode V2.

Consent Flo is installed as a Google Tag Manager tag and provides a multi-category cookie consent banner, with simple customisation.

More about Consent Flo

Pixel Flo

Pixel Flo is a plug-and-play solution for Meta CAPI and TikTok Events API. Simple to set up, and easy to use, Pixel Flo improves paid media effectiveness.

Pixel Flo is designed with marketing performance in mind and optimised for first-party data collection for advanced matching.

More about Pixel Flo

Lead Flo

Coming Soon

Lead Flo is a standalone web module, tailored for the collection and distribution of first party data to your CRM or connected systems. With flexible configuration options, Lead Flo can be installed through Google Tag Manager or added directly to a website.

Best used in conjunction with Pixel Flo, the framework collects and securely hashes first party data, allowing returning users to be reliably identified from the first page view.

Queue Flo

Coming Soon

Queue Flo is Farlo’s proprietary waiting room technology, combining server stability during peak traffic events with intuitive first party data collection. Recommended for periods of extremely high traffic, Queue Flo kicks in automatically and dynamically adjusts user throughput based on server availability.

Queue Flo comes preconfigured with a number of features to improve audience measurement, such as polls, video embeds, data submission based queue-jumping and dynamic real-time messaging.

Conversion Flo

Coming Soon

Designed for ecommerce and conversion-based websites, Conversion Flo provides realtime performance metrics and early warning alerts for poorly performing devices, browsers, session mediums and campaigns.

Conversion Flo analyses live on-site engagement to pinpoint unexpected dips in conversion rates and instantly alert the necessary person.